🎯 Defining your edge: A 3-step framework for high-impact personal positioning with Ashley Pearcy Buitenwerf

👀 What to expect: “Today you are you, that is truer than true. There’s no one alive who is you-er than you." - Dr. Seuss While you may know the quote, in this masterclass, we’ll discover how to make that truth professionally useful. This one-hour workshop gives you a clear strategy to identify your unique value proposition - the combination of strengths, perspective, and promise that sets you apart and demonstrates real value to an employer. You’ll leave with a clear, practical framework to define your edge and likely a shape already forming. We’ll tackle it from three angles: 1. Your puzzle pieces Your experience, side interests, lived experience, and the patterns running through them. 2. Your personality How you think, lead, solve problems, and show up under pressure. 3. Your problem & promise What specific problem are you uniquely positioned to solve - and what changes because you’re in the room. This isn’t about rewriting your CV. It’s about positioning who you already are - with clarity and strategy. 🎤 About your speaker: A master pivoter and story-shaper, Ashley Pearcy Buitenwerf helps people, researchers, and companies strategise about their place, their plan, and their story to make the impact they want to see. Through her consultancy, Ashley has trained TEDx speakers, politicians, and executives through their big moments, coached researchers through their funding round interviews to secure millions, and guided startups through seed and scale phases, aligning teams, refining positioning, and helping land multi-million euro partnerships. She is also an educator, recognised for curricula that serve global education, surpass student improvement expectations, and focus on critical thinking. She currently teaches graduate courses in public speaking and science writing at Aarhus University. Before her life as a consultant, she spent 20 years as a crocodile specialist. 🌱 About this event: This masterclass is a monthly event hosted for HerCircle, an online membership and community for professional women looking to thrive and grow together. If you want to: 💫 Join the inner circle: Access this masterclass for free and all future ones as part of your membership🚀 Stay accountable: Benefit from our monthly group coaching and goal-setting sessions⚡ Supercharge your career: Get instant access to 30+ practical resources and masterclass replays👭 Connect: Join a private community of like-minded (and kind-hearted) professionals 👉 You can find out more about joining us here 🙋🏻‍♀️ About your host: Anaïs Comot is a qualified Career Coach, specialising in career transition and working predominantly with women who have/are relocating abroad. She is passionate about empowering women to identify their purpose and align their careers to bring them the sense of fulfillment they crave. Her coaching approach includes using specific tools and methods, enabling her clients to achieve tangible and measurable results. Find Anaïs on Linkedin: https://www.linkedin.com/in/anaiscomot/ For any questions please get in touch at: anais@hercode.co.uk