

by PEF (Post Exit Founders) Community
What does it actually take to build a brand that reaches millions, not through ads alone, but through the right people amplifying your message?
In this PEF+ Workshop, we're joined by a founder who scaled a product to 2M users and 1M+ social followers by building and operationalizing an influencer strategy from the ground up, hiring 300+ influencers and developing a proven playbook that's worked across multiple companies.
This isn't theory. This is a hands-on, tactical session for founders who want to understand how to identify, hire, manage, and scale influencer partnerships as a core growth lever for their brand.
You'll walk away with:
A framework for identifying the right influencers for your brand stageHow to structure influencer agreements and performance expectationsLessons from building an influencer engine at scale (what worked, what didn't)A repeatable playbook you can start applying immediately
About Shubhan Dua
Shubhan is a second-time founder and recent UC Berkeley grad in Data Science and Economics. He co-founded AnswersAi, an AI edtech platform that scaled to 2M users and was acquired by Quizlet in early 2026. Before that, he served as Managing Partner at Dorm Room Fund, a $13M pre-seed fund backed by First Round Capital, co-investing alongside a16z, Sequoia, and Y Combinator. He's currently on the growth team at Quizlet.
Get in touch with him:LinkedIn: https://www.linkedin.com/in/shubhandua/Twitter (X): https://x.com/defi_duaCheck what he's scaled: https://www.instagram.com/answersai/
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PEF+: How to Build a Brand with Influencers is a free independent taking place on Tuesday, May 12, 2026 at a venue to be announced. This independent is organised by PEF (Post Exit Founders) Community. Attendance is free — register to secure your spot. The event runs for approximately 1 hour.
Join this independent over 1 hour for an engaging session of learning, discussion, and networking with fellow attendees.
This independent is ideal for:
PEF+: How to Build a Brand with Influencers covers topics including Tech. Find similar events by browsing these topics on Rifio.