

Great branding can be the difference between blending in and standing out. Join us for Pack to Win, an LSE Generate panel exploring what it really takes to build a distinctive food and drink brand in today’s crowded market.
Led by Food and Beverage Entrepreneur in Residence Bonnie Chung, this session dives into the realities of branding and packaging journeys from idea to shelf. Our panellists will share honest insights on food packaging trends, developing a clear brand identity, and creating packaging that cuts through. We will also explore practical decisions founders face, from working with freelancers versus agencies, to renaming or rebranding a business, and how to disrupt established categories.
The panel brings together founders and branding experts who have built their brands from the ground up and experienced the highs, lows and hard lessons of growth.
Speakers
Be Bambridge, Director of Brand Agency, Against OrdinaryTom Palmer, Founder, Yep KitchenKyle Parchment, Founder, KulcherTessa Reed, Founder, All Dressed Up
The event is open to LSE students and alumni, with a limited number of external guests welcome. Whether you are building a venture, exploring the food and drink sector, or simply curious about branding, this session offers practical advice and real-world stories you can learn from.
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Pack to Win: The New Rules of Food Brand Packaging is a free independent taking place on Tuesday, May 26, 2026 at LSE Generate, The GenDen, Clare Market, London WC2A 2AB, UK, London, United Kingdom. This independent is organised by LSE Generate Events. Attendance is free — register to secure your spot. The event runs for approximately 1 hour and 30 minutes.
Join this independent over 1 hour and 30 minutes for an engaging session of learning, discussion, and networking with fellow attendees.
This independent in London is ideal for:
This evening independent is part of the growing events scene in London. Whether you're based in London or visiting for the independent, it's a great opportunity to connect with the local community. Browse more upcoming events in London on Rifio.
Pack to Win: The New Rules of Food Brand Packaging covers topics including Food & Drink, Tech. Find similar events by browsing these topics on Rifio.