Luma
Free
In 5 days
How to sell as a founder and transition from founder-led sales
by Personal
About this event
From Founder-led sales to First Sales Hire: How to Scale Revenue Without Losing Momentum
Are you a B2B founder stuck in the sales trenches?
Juggling product, fundraising, and endless sales calls. Knowing how to sell as a founder can really move the needle. You know you need to build a sales team, but the thought of handing over your product is terrifying. What if they drop the ball? What if you hire too early, or worse, too late?
This webinar is for founders who are ready to scale their revenue engine. We'll show you how to transition from founder-led sales to a repeatable process that doesn't sacrifice deal velocity.
In this session, you'll learn:
What good founder-led sales looks likeThe signals that you're ready for your first sales hireMistakes founders make when handing over salesHow to build a repeatable sales process that scales with your business
This webinar is a must-attend for any B2B founder navigating early revenue, early hires, or feeling stretched between selling and scaling.
This event will be hosted by Matthew Codd, an experienced SaaS revenue leader who has helped 100+ founders improve their sales functions.
Topics & Tags
Tech
Tech
Date & time
Thursday, March 26, 2026 · 12:00 PM – 1:00 PM
Europe/London
Location
TBA
Europe/London
Attendance
8 going · 8 spots
37 spots remaining
Organised by
Personal