LLM MASTERCLASS: Measuring & Reporting | Manchester

Kaizen is hosting an in person roundtable in Manchester exploring how brands can measure and optimise LLM performance across AI and ChatGPT. Led by Rachel McLeay, Strategy & Innovation Lead, this roundtable will show how to apply ChatGPT within SEO strategies. The morning begins with breakfast and networking, followed by Rachel's session, where he will break down how LLM models surface, weight, and prioritise brand information, then move into practical methods for measuring performance across AI answers, citations, sentiment, and visibility. Attendees will learn how to recognise gaps in brand presence and understand which signals influence LLM outputs. The discussion is hands-on and highly practical. Expect live examples, peer discussion, and clear actions you can take back into SEO, PR, content, and brand strategy. The focus throughout is impact, tying AI visibility back to demand, trust, and revenue rather than vanity metrics.👥 Limited spaces available (only one person per company)Registration is subject to approval.