DURA CURATES | Crafting Your Identity & Brand Through Story

If you have ever felt that your voice, experience, and values carry weight, but are not always fully felt or heard in the rooms where decisions are made, this workshop is for you. We are delighted to host a focused workshop designed to help you: • Reflect on how your story shapes how you are perceived• Shape a narrative that reflects how you lead and what you stand for• Communicate who you are in a way that lands with intention and impact This session is for Non-Executive Directors and C-suite women who want to reflect on how their story influences how they are seen, heard, and understood. Led by a former BBC journalist, the workshop offers a simple, human approach to storytelling, helping you uncover the experiences and values that sit beneath your leadership, connect with what matters most to you now, and shape a personal narrative that feels true, considered, and intentional. Less about building a personal brand in the traditional sense, this is about understanding your own story and learning how to share it with presence and purpose in the rooms that matter. About the Speaker Laura Hearn is a former BBC journalist and producer with over 20 years’ experience in storytelling and communication. She now works with leaders, teams, and organisations to help them uncover and articulate the stories that shape identity, culture, and influence. Her work spans personal leadership narrative, team alignment, and brand story, helping individuals and businesses be understood by the people they most need to reach.