Real Futures: Pitches and Storytelling with Rapidworks

Winning work in real estate, sustainability, and enterprise markets is not just about what you build. It is about how clearly you explain the value.

This practical workshop with RapidWorks focuses on pitches and storytelling that help founders stand out, shorten sales cycles, and win trust with investors and enterprise buyers. You will learn how to move from feature heavy explanations to clear, outcome driven narratives that resonate with decision makers.

Through real examples and hands on guidance, they will show you how to structure your story, differentiate your solution, and handle objections with confidence, whether you are pitching a pilot, a partnership, or a funding round.

Why this matters now

Markets are tighter.Buyers and investors are more selective.Attention spans are shorter.

Founders working in sustainable real estate and the built environment need to communicate complex value quickly and convincingly. Clear storytelling helps you align stakeholders, reduce friction in sales conversations, and turn interest into action.

What we will cover

How to tell a clear, customer focused storyHow to translate features into compelling outcomesHow to build a strong, differentiated narrativeHow to anticipate and handle objections with confidenceHow to create a repeatable pitch you can use across sales, fundraising, and marketing

You will leave with: A clear, persuasive pitch, a reusable strategic narrative, and the confidence to communicate your value consistently across sales, fundraising, and marketing.

Guest Speakers:

Dan Kay

Dan Kay is a storytelling and pitch specialist at RapidWorks, helping founders and leadership teams clarify their message and win high stakes conversations. He works with startups and scale ups to craft narratives that cut through complexity, align stakeholders, and drive decisions, particularly in B2B and enterprise contexts.

Rebecca Kendrick

Rebecca Kendrick works with founders and leadership teams to sharpen positioning, strengthen narratives, and communicate value with clarity. With experience supporting early‑stage and scaling ventures, she focuses on helping teams turn complex ideas into simple, compelling stories that resonate with customers, partners, and investors. Her work spans pitch development, messaging strategy, and confidence building for high‑stakes conversations.

Who this session is for

Founders and operators building solutions in:

sustainable real estatethe built environmentproptechinfrastructureclimate innovationenterprise SaaSB2B platforms

If you are pitching pilots, partnerships, or capital and want your story to work harder for you, this session is designed to help you take action immediately.

Real Futures: Catalyst Converge Accelerator

​Real Futures: Catalyst Converge is CSRI’s accelerator for ventures building sustainable real estate and built‑environment solutions. The programme accelerates bold, scalable innovation by connecting founders with researchers, industry partners, and real‑world pilot opportunities.

​Ventures receive guided diagnostics, expert mentorship, access to PGIM and UCL resources, and a collaborative ecosystem focused on real‑asset transformation.

​What the accelerator offers:

​Tailored workshops and matched mentorship​Access to researchers, industry leaders, and investors​Pilot opportunities with PGIM​Support for innovation grant applications​Real‑world validation and market‑readiness

​The accelerator integrates with the wider CSRI ecosystem - from Bartlett Invents to executive education, hackathons, and thought leadership - creating a clear path from idea to pilot to scale.

​👉 Register your interest in Real Futures: Catalyst Converge Accelerator