Clay in LA: What is GTM Strategy & Engineering

What does it actually take to build a career in Go-To-Market? Whether you’re a recent grad figuring out your next move or a professional looking to sharpen your edge, the roles of GTM Strategist and GTM Engineer are two of the most in-demand — and least understood — paths in tech and business today. Join Sagar Tiwari, Founder of Blue Modern Advisory and former McKinsey consultant, for an intimate deep dive into what these roles actually look like, what skills they require, and why they open doors across startups, enterprise, consulting, and beyond. 🎯 What We’ll Cover ∙ What a GTM Strategist actually does — and how it differs from sales, marketing, or growth ∙ What a GTM Engineer actually does — and why it’s one of the fastest-growing roles in tech ∙ The core skill sets each path requires (analytical, technical, creative, and interpersonal) ∙ Where these careers lead — from founding your own firm to VP of Revenue to Chief of Staff ∙ How to start building these skills now, regardless of your background ⏰ Timing 8:00 – 8:30 | Arrive, grab a drink, meet the room 8:30 – 9:00 | Deep Dive Panel: GTM Strategy vs. GTM Engineering — Skills, Paths & Reality 9:00 – 9:30 | Open Q&A 9:30 – 10:30 | Drinks, Food & Networking with Industry Professionals at Rock & Reilly’s, USC Village 🍔🍸 Food & Drinks Cap the night at Rock & Reilly’s in the USC Village with drinks and bites while connecting with fellow grads, builders, and working professionals in GTM, tech, and beyond. 👋 About the Speaker Sagar Tiwari is the founder of Blue Modern Advisory, a GTM strategy and engineering firm that combines McKinsey-caliber commercial thinking with AI-powered sales infrastructure. With roots at McKinsey and Clay, Sagar has built GTM systems for startups and growth teams across the country — and now trains the next generation of operators doing the same.