How I Amplitude: Measuring AI Search Visibility (and Actually Proving it to Leadership)

AI search is no longer a "watch this space" channel — it's where buying decisions are being made right now. ChatGPT has 800M weekly active users. AI Overviews has 2 billion monthly users. And if your brand isn’t showing up in those answers, you’re invisible to a growing share of your market. But here’s the hard part: how do you actually measure it, track progress, and convince leadership it’s worth investing in? In this session, Georgie Kemp, SEO Lead at VEED, shares how she uses Amplitude’s AI Visibility to monitor VEED’s presence across major LLMs — and how that data shapes her AEO strategy and content investment decisions. She’ll walk through the workflow she uses week to week, including how she turned manual prompt testing into a fully attributed channel. Today, that channel is driving new subscriptions and converting at 5x the rate of traditional organic. What you’ll learn How to use AI Visibility to track your citation rate, benchmark against competitors, and identify where you’re being overlookedThe three signals Georgie looks at every week to decide where to focus contentHow to connect AI visibility to revenue — and frame it in a way leadership actually cares aboutWhy some channels (Reddit, G2, YouTube) punch above their weight in AI citations — and how to act on thatPractical ways to improve your AI visibility score, including content structure, freshness cycles, and source strategy Who should join? SEO and organic growth leads navigating the shift to AI searchContent strategists who want their work to show up in LLM answers, not just GoogleAnalytics and growth teams building attribution for emerging channelsAnyone who's been asked "is AI search actually driving results?" and wants a proper answer Can't make it to the live session? Register for the event and we'll make sure you receive the recap! About the Speaker Georgie Kemp is SEO Lead at VEED, the leadingAI video creation platform for markets. She leads a team of SEO specialists focused on what she calls "Search Everywhere Optimization" — making sure VEED shows up wherever its audience is searching, whether that's Google, ChatGPT, YouTube, or Reddit. Before VEED, Georgie led organic strategy at Bumble and worked agency-side across a range of consumer brands. Her focus is always the same: cut through the noise, prioritise what actually moves the needle, and build strategies that compound over time. She's been building VEED's AI search presence since before most brands had even started tracking it.