Trust, Visibility & Discovery: Rewriting the Rules of PR in the Age of AI

AI is becoming the new gatekeeper between brands and audiences. Tools like Claude and Perplexity are reshaping how information is surfaced, summarised, and trusted, and therefore changing how brands are discovered online. In this live webinar, we’ll explore what this shift means for PR, media, and marketing teams navigating an AI-mediated digital landscape. From how journalists are adapting to AI in the newsroom to how marketers are rethinking strategy for AI-first discovery, we’ll unpack the practical implications for visibility and credibility. ModeratorCourtney Glymph — Founder & Managing Director, YourStory PR PanellistsCara Corbett — Partner Growth Manager, SUSOChris Stokel-Walker — Freelance journalist & editorDanielle Le Toullec — Chief Marketing Officer, Erevena Ideal for PR, marketing, and communications professionals navigating the future of AI-driven discovery. Presented by YourStory PR in association with the Fintech Marketing Hub.About YourStory PRYourStory PR is a specialist Tech PR agency offering a focused, honest approach to PR, digital marketing, and content marketing. Founded in 2019 by Courtney Glymph, the agency works with brands and businesses to deliver genuine impact, helping convert sales opportunities, grow share of voice, and secure investment through bespoke services delivered by a dedicated team of digital marketing and content specialists.About The Fintech Marketing HubThe Fintech Marketing Hub is the first online, non-profit community platform dedicated exclusively to fintech marketing. Founded in 2020, it was created to support the growing fintech marketing community with a one-stop resource for the latest trends, insights, and best practices in the sector, and to serve as a collaboration platform where fintech marketers of all experience levels can connect, share ideas, and exchange expertise.