Marketers in the Arena

Marketers in the Arena: Miami Edition

We’re bringing Marketers in the Arena to Miami.

After previous editions convening some of the most thoughtful operators across crypto, this next chapter takes place during Consensus week, at a moment where the industry is being pushed to communicate more clearly, build more trust, and grow beyond its early audience.

For those new to it:

Marketers in the Arena is a one day event designed to bring together the people responsible for taking products, protocols, and ecosystems to market.

This is not a passive event. It is a working room.

A space where marketers, founders, and operators come together to share what is actually working, across growth, brand, ecosystem, partnerships, and communications. To unpack how crypto can better position itself in a more mature, more scrutinized market.

As the industry evolves, marketing is no longer just distribution. It is narrative, trust, education, and ultimately, adoption.

Marketers in the Arena exists to explore that shift.

Who This Is For

This room is intentionally curated for:

FoundersHeads of marketingEcosystem and growth leadsBrand and communications strategistsselect operators from fintech and institutional environments interested in how the category is being shaped

If you are actively responsible for how a product, protocol, or company shows up in the market, this is for you.

What to Expect

a one-day summit format during Consensus weekcurated panels, firesides, and working conversationsdiscussions on narrative, trust, and market positioningperspectives on communicating to broader and more institutional audienceshigh-signal networking with peers operating at a high levelspace for real conversations, not surface-level takes

This is where marketers step into the arena, not to theorize, but to challenge assumptions, refine strategy, and shape how the next phase of the industry is communicated and understood.

​About the hosts

Stellar Development Foundation – A nonprofit organization that drives the growth and adoption of the Stellar network worldwide.

Myosin – A global marketing network for onchain companies, blockchains, and frontier brands.