IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI
by Big Up Club
About this event
🔐 THIS IS A PRIVATE MEMBERS ONLY EVENT 🔐Please do not sign up for this talk unless you are a paying Big Up Club member. Thanks!
MORI is a premium baby and toddler brand focused on creating sustainable clothing and sleepwear. Founded in 2015, the company has scaled from a digital-first startup into a global omnichannel brand.
Anne will be sharing her experience after the boom of COVID where the company grew over 3x before things started to stagnate in 2022.
As Director of Growth and CMO, Anne led strategies which focussed on profitability to extend the runway and then look at a new route to growth:
Taking advantage of WFH & global economies: hiring abroad Cutting the tail: switching off low scale channelsChannel diversity: retail expansion and wholesale distribution networkCategory expansion: last year MORI acquired KIDLY & Storksak from administration
About Anne Thouas:Originally from Canada, Anne has built an international marketing career spanning global consumer brands and high-growth DTC startups. She began her career at Spin Master in Toronto, where she spent over eight years developing expertise in brand management, product development & media buying across a portfolio of toy brands.After relocating to London, Anne moved into the DTC world, joining Wonderbly (formerly Lost My Name). During her time there she held several roles, leading paid social and above-the-line marketing globally, overseeing international growth initiatives, and developing product-led acquisition strategies.Anne now serves as CMO at MORI, a primarily DTC brand focused on soft, sustainable clothing for babies and toddlers. At MORI she leads the Growth, Brand and Creative teams, responsible for delivering integrated marketing strategies that build brand awareness and drive profitable growth.Anne is a data-driven marketing leader with deep expertise across acquisition, retention and brand building. She is particularly passionate about helping consumer brands scale through thoughtful product positioning, strong creative and disciplined growth strategies.
Sign in to view full event details
Create a free account to see descriptions, save events, and more
About IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI
IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI is a free independent taking place on Wednesday, June 17, 2026 at TBC. This independent is organised by Big Up Club. Attendance is free — register to secure your spot. Currently 3 people have registered out of 3 spots. The event runs for approximately 1 hour and 30 minutes.
IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI — key details
- Date:
- Wednesday, June 17, 2026
- Time:
- 5:30 PM – 7:00 PM (Europe/London)
- Duration:
- 1 hour and 30 minutes
- Location:
- TBC
- Price:
- Free
- Format:
- In-person
- Organiser:
- Big Up Club
- Attending:
- 3 registered
What to expect at IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI
Join this independent over 1 hour and 30 minutes for an engaging session of learning, discussion, and networking with fellow attendees.
Who should attend IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI?
This independent is ideal for:
- AI and machine learning enthusiasts and practitioners
- designers and UX/UI professionals
- marketers and growth professionals
Why attend?
- Free to attend — no financial commitment required
- Intimate group size means more meaningful connections
- Limited spots remaining — only 17 left
Frequently asked questions about IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI
- When is IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI?
- IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI takes place on Wednesday, June 17, 2026 from 5:30 PM to 7:00 PM (Europe/London).
- Where is IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI held?
- IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI takes place at TBC.
- How much does IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI cost?
- IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI is free to attend. Register on the event page to secure your spot.
- Who is organising IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI?
- IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI is organised by Big Up Club. You can find more of their events on Rifio.
- How many people are attending IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI?
- 3 people have registered so far out of 3 available spots. There are 17 spots remaining.
- How do I register for IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI?
- You can register for IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI through the original event page on Luma. Click the "View on Luma" button above, or save it to your Rifio account to get reminders.
- How long is IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI?
- IRL: Beyond the Boom: How MORI is building sustainable growth with Anne Thouas, CMO at MORI runs for approximately 1 hour and 30 minutes, from 5:30 PM to 7:00 PM (Europe/London).