The B2B Sales Playbook - STATION DC Member-Only Event

How do you actually build a repeatable and scalable B2B sales engine - beyond random outreach, one-off deals, and simply hoping the pipeline fills itself? Matt Howard, and a deeply experienced operator who has helped multiple companies build and scale B2B sales motions to $100M+ ARR, will lead a small, off-the-record working session for STATION DC members. This session is designed for founders, executives, and operators at early- and mid-stage companies who want to understand how B2B sales really works: how to identify the right customers, structure a repeatable sales process, build relationships that compound over time, and turn early traction into a durable revenue engine. VCs and others interested in how strong B2B companies win are also welcome. Matt will walk through practical frameworks, real-world examples, and the most common mistakes he sees from companies trying to scale B2B sales - followed by open Q&A and discussion. SPACE IS LIMITED AND OPEN TO STATION DC MEMBERS ONLY.