

Join artist, designer and tailor Asaad Bruno (AB) for a hands-on introduction to chainstitch embroidery using an industrial machine—a niche form of textile customization often described as tattooing on fabric.
Learning chainstitch embroidery while working as a denim tailor at Levi’s, AB offers now the customization service through his personal studio Güsto and during live event activations in various settings—working with Nike, SFMOMA, and routinely at Oakland Roots SC home games at the Oakland Coliseum as a resident artist of 4+ years.
In this workshop, participants will learn the fundamentals of chainstitch embroidery and collaborate with AB to bring a name/word, or simple graphic design to life on clothing, accessories, or a custom patch. Participants will be able to experiment with the machine and assist in the process of AB executing the final embroidery.
What You’ll Learn
A brief historical context of chainstitch embroidery and the difference with digital embroideryHow an industrial chainstitch machine works (terminology, logistics, process)Hands-on experimentation with the machineHow to translate an idea—from sketch or digital design—onto fabric (a personal item or a felt patch)Instructor-led embroidery of a simple designFinishing and documenting your embroidered piece
Workshop Details
Ages: 16+Capacity: 6-7 participantsCost: $225 per person
No materials are required but notepad is recommended.
Participants are welcome to bring an item to have embroidered—ideally made of a stiff woven fabric (denim jacket, tote bag, etc.) or a thick knit fabric (sweater, beanie, etc.).
We will be embroidering a cursive word or simple flash graphic (some designs will be provided), with multiple thread colors available.
Please arrive ~15min prior to the workshop start time for introductions and set-up.
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Chainstitch Embroidery Workshop with Asaad Bruno is a independent taking place on Sunday, May 24, 2026 at 302 12th St, Oakland, CA 94607, USA, Oakland, United States. This independent is organised by Oakland Style Lab. This event is check the event page for pricing details. The event runs for approximately 4 hours.
Join this independent over 4 hours for an engaging session of learning, discussion, and networking with fellow attendees.
This independent in Oakland is ideal for:
This evening independent is part of the growing events scene in Oakland. Whether you're based in Oakland or visiting for the independent, it's a great opportunity to connect with the local community. Browse more upcoming events in Oakland on Rifio.
Chainstitch Embroidery Workshop with Asaad Bruno covers topics including Arts & Culture. Find similar events by browsing these topics on Rifio.