Ideal Member Research: How to Build Strategy on Real Behavior

How do you design community programs, ambassador initiatives, or growth mechanics that truly drive retention and business results?It starts with understanding real user behavior — not opinions, not assumptions, not vanity surveys.In this hands-on workshop, you will learn how to: Run behavioral customer research (screeners + deep interviews)Identify real motivations, barriers, and triggersTranslate insights into community and product decisionsPrioritize programs based on validated needsEstimate resources required to run sustainable community initiatives This session is designed for founders, CMOs, marketing leaders, and community managers who want to move from “we think” to “we know”.You will leave with:✔ A clear structure for conducting customer research — with real examples of high-quality behavioral questions ✔️ A framework to define your Ideal Member Profile ✔️ A list of validated hypotheses to test ✔️ A draft concept of a community or ambassador program aligned with real behaviorDefine Your People. Design the Right Strategy.🗓️ Date & TimeMarch 19, 202616:00–17:30 GMT / London Time 🎤 Speaker Kateryna BovaСo-founder of Community OS, Community Director & Agency Operations. Founder of BÓVA Agency.She helps businesses build structured communities around their brands and unlock new revenue streams from their existing audiences. For the past 10 years, she’s been deeply immersed in building communities in different fields, educational products, and strategic partnerships.Customer research is something that genuinely excites Kateryna. She strongly believes that when we truly understand our users’ real needs, we can move forward with clarity and confidence. She has seen how deep interviews helped clients save significant budgets by validating ideas early — sometimes choosing not to build at all, and other times identifying the right focus and accelerating growth in the right direction.