Climate Comms, Unlocked: Office Hours with The Key PR

About This Event

The climate space has never needed stronger communicators, and it's never been harder to cut through. With federal environmental protections being rolled back and the policy landscape shifting rapidly, climate organizations are under more pressure than ever to make their voices heard, defend their work, and build public trust. The narrative stakes are high.

Getting the story right matters as much as the work itself. Whether you're preparing to announce a funding round, amplifying a landmark study, building your CEO's profile, making noise around an upcoming event, or thinking about working with journalists and media outlets for the first time for the first time, the way you communicate can be the difference between coverage that converts and content that disappears.

During SF Climate Week, The Key is hosting office hours sessions open to climate companies, startups, investors, and nonprofits. Join us for a PR 101 conversation to learn how to get your story in front of the right reporters and publications, or come with a specific comms challenge you’re looking to tackle - a big announcement on the horizon, or simply a desire to pressure-test your messaging strategy. We'll come ready to help!

About The Key

The Key is a communications and public relations agency dedicated to helping climate and sustainability companies tell stories that matter. We work with organizations across the climate ecosystem — from early-stage startups to established industry leaders — to build the kind of visibility and credibility that drives real-world impact.

Our clients are doing some of the most consequential work in the space, and we help make sure the world knows it. Renew Home — the largest residential virtual power plant in the US — was recently named one of Fast Company's Most Innovative Companies, ranking #2 in the Energy category. Aclima, whose air quality intelligence platform is powering a landmark statewide initiative with California's SMMI, was named to TIME's list of the Top GreenTech Companies for 2026.

Behind wins like these is the work we love most: finding the right story, at the right moment, for the right audience. Learn more at thekeypr.com

Who Should Attend

This is for climate-focused organizations at any stage who want to be better understood — by journalists, the public, and the people who matter most to their mission:

Startups diving into PR and comms for the first timeEstablished companies looking to elevate visibility or media presenceInvestors and VCs seeking support for portfolio communicationsNonprofits and NGOs wanting to amplify impact stories

What to Expect

Each session is a focused, no-agenda conversation tailored to where you are right now.

New to PR and media? We'll run you through a primer on how it all works — from how to reach out to a journalist, to what makes a story "pitchable," to how to know when your company is ready for press:

When do you know you’re ready?How best to engage and with whom?Is your company media-friendly?

Or come with a question, a challenge, or a campaign — and leave with clarity. Topics might include:

How to position and announce a funding round or milestoneBuilding and pitching a compelling CEO or founder narrativeMaximizing visibility around a conference, event, or product launchDeveloping a media strategy and identifying the right journalists and publications in the climate spaceCrafting messaging that lands with both technical and general audiences

By registering for this event, you agree to share your registration information with the organizers of SF Climate Week.