The B2C Sales Playbook - STATION DC Member-Only Event

How do you actually build a repeatable and scalable consumer sales engine - beyond hoping a product goes viral, spending endlessly on ads, or chasing one-off growth hacks? Kevin Bennett, Founder and CEO of Further, and an experienced operator who has helped multiple consumer companies build and scale high-performing revenue engines to $100M+ in revenue, will lead a small, off-the-record working session for STATION DC members. This session is designed for founders, operators, and growth leaders building consumer products who want to understand how durable B2C growth actually works: how to identify and reach the right users, convert attention into revenue, design funnels that compound over time, and build a repeatable engine that turns early traction into sustained growth. Kevin will walk through practical frameworks, real-world examples, and the most common mistakes he sees from consumer companies trying to scale - from acquisition strategy and funnel optimization to pricing, conversion, and retention. Expect a candid, tactical conversation focused on what actually works in consumer sales today — followed by open Q&A and discussion. SPACE IS LIMITED AND OPEN TO STATION DC MEMBERS ONLY.