Finding your wedge: Positioning a product from 0 → 1

Everyone is building. Perps, launchpads, prediction markets, AI agents - every week there are dozens of new demos, threads, and launches. Shipping is easy.Attention is crowded.Breakouts are rare. This session is about what actually separates teams that get traction early from those that don’t. We’ll cover: • How to identify your real user (not “everyone”), and where to find them• How to stand out even when your product looks similar on the surface• Why the same product, positioned differently, can lead to completely different outcomes• Why niching down is often the fastest path to your first users• How focus sharpens your distribution, messaging, and GTM decisions If you’re building during the hackathon, this is about helping you find your edge early, before you waste weeks going in the wrong direction. Speaker Dan Aleksandrov, Product Marketing Lead at Kiln Kiln is one of the largest yield infrastructure platforms on Ethereum, with $18B+ in assets delegated at its peak. Previously, Dan led product marketing at Mercuryo, working closely with leading wallets and exchanges to scale one of the top fiat onramps in crypto. Superteam member.