GTC 2026 | Workshop 07：Paid Growth & ROI Funnel

💡 Workshop focus on:Paid growth isn't just "buying users"—it's about managing uncertainty with data. This workshop breaks down the fundamentals of scalable paid acquisition: channel selection, creative strategy, funnel mechanics, LTV/CAC, attribution, and budget allocation, while highlighting common pitfalls for early-stage teams. Workshop format: 1-to-10 enablement session 🚀 What You’ll Learn: Build an ROI-driven growth model: CAC, Payback Period, LTV, and RetentionUse funnel analysis to pinpoint problems: Impression → Click → Activation → Conversion → RetentionIdentify and avoid common paid growth traps: vanity metrics, misattribution, and premature scaling 🤖 Who It’s For: Growth leads, performance marketers, and indie developersTeams with a product but inconsistent growth and inefficient ad spendAnyone looking to turn growth from "luck" into an "engineering problem"