Navigating the 2026 Media Convergence

Navigating the 2026 Media Convergence As 2026 NewFronts and Upfronts draw closer, media convergence is accelerating across linear TV, streaming, CTV, social video, and emerging ad-supported formats. Fragmentation continues to reshape how audiences are reached, measured, and valued, raising new questions about scale, attention, and effectiveness. Shifts in viewing behaviour, platform strategies, and monetisation models are influencing where advertiser budgets flow and how success is defined. At the same time, competitive pressure is intensifying as brands seek clarity on which audiences will drive future growth and how investment patterns are evolving across the video landscape. With more inventory, more signals, and more choice than ever before, understanding how convergence is redefining opportunity—and risk—has become increasingly critical for leaders managing advertiser relationships and long-term media value. How can advertisers navigate fragmentation and inconsistent measurement across ad-supported video?What approaches help prioritise high-value audiences and benchmark investments across converging channels?How might media convergence reshape advertiser value and investment decisions beyond 2026? WHO IS ATTENDING? Join leaders interested in understanding how media convergence is reshaping advertiser value, audience growth, and investment decisions heading into 2026. Join leaders, including CMOs, VPs of Marketing, Marketing Directors, Heads of Analytics, Research Analysts, Paid Media and Performance Leaders, Media Directors, and other marketing and media decision-makers, as well as Finance Leaders. AGENDA 6:00 PM Arrival of guests6:30 PM Welcome address by The Ortus Club6:40 PM Short address by Nielsen6:45 PM Discussion instigated by the moderator and continued by the group over dinner7:45 PM Discussion brought to a close and guests encouraged to continue networking Co-Hosted by NIELSEN