

From PRD to Campaign: Building Marketing Assets with Claude Cowork
Product marketers know the drill: PRD lands, launch date's set, and now you're turning "we built a thing" into landing pages, one-pagers, and ad creative — usually in a sprint. Copy-pasting between AI chat windows isn't a system.
Meredith Overmyer, Head of Marketing at Agent.ai, has been using Claude Cowork — Anthropic's new agentic desktop app — to close that gap. Point it at a folder with the PRD, brand guidelines, and past assets, and come back to drafts that actually pull from the source. She's walking us through her real workflows for turning PRDs into launch assets and generating static ad creative at volume.
Walk away with:
A repeatable workflow for going from PRD → messaging → launch assets without losing the positioning in translationMeredith's approach to generating on-brand static ad creative variations in CoworkThe folder architecture and "delegation brief" format that turns a 2-hour prompt session into a 10-minute task
Perfect for:
Product marketers wearing 6 hats per launchPMMs who want to move faster without waiting on creative queuesAnyone whose AI-generated launch copy keeps coming out generic
About Meredith:
Meredith Overmyer is Head of Marketing at Agent.ai. Before that, she ran Springframe, a Chicago-based growth marketing consultancy where she led acquisition, engagement, and referral for a dozen-plus B2B and B2C startups over nearly a decade.
About AI Snack Club:
AI Snack Club is a membership community for professional women learning practical AI skills — through workshops, resources, and a supportive network of women building with AI together.
aisnackclub.com
Sign in to view full event details
Create a free account to see descriptions, save events, and more
Building Marketing Systems with Claude Cowork is a free independent taking place on Wednesday, May 20, 2026 at a venue to be announced. This independent is organised by AI Snack Club. Attendance is free — register to secure your spot. Currently 45 people have registered out of 45 spots. The event runs for approximately 45 minutes.
Join this independent over 45 minutes for an engaging session of learning, discussion, and networking with fellow attendees.
This independent is ideal for:
Building Marketing Systems with Claude Cowork covers topics including AI. Find similar events by browsing these topics on Rifio.