

Influencer marketing can be a powerful growth channel — but for many founders it still feels messy, expensive, and hard to measure.
In this workshop, Anna will share practical lessons from launching 2,000+ campaigns with influencers and content creators worldwide — across industries from pharma and telecom to Web2 and Web3 startups.
We’ll break down how founders can use influencer marketing and creator collaborations in a more strategic, time-efficient, and cost-effective way.
You’ll learn:
-how to allocate influencer marketing budget more effectively
-which creator formats work best for different types of businesses
-how to identify influencers with a high-quality audience
-how to build collaborations without spending too much time manually managing everything
-how to negotiate better pricing
-what successful campaigns look like in practice, with real case studies and examples
This session is designed for founders who want to use influencers and content creators to amplify their product, brand, or growth efforts.
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Founder Playbook: Influencer Marketing for Product Growth is a free independent taking place on Wednesday, April 22, 2026 at NS Library. Attendance is free — register to secure your spot.
Join this independent over 1 hour for an engaging session of learning, discussion, and networking with fellow attendees.
This independent is ideal for:
Founder Playbook: Influencer Marketing for Product Growth covers topics including Tech. Find similar events by browsing these topics on Rifio.