Entrepreneurship Essentials (E2): Finding your "Best-Fit" customers led by Liz Fischer

Join the Polsky Center and Liz Fischer, growth-stage tech CEO and Chicago Booth MBA '15, for an informative workshop for founders and startup leaders who want to stop chasing every lead and start focusing on their highest-potential market. This session will help you evaluate the right size market for your current business stage, weigh the pros and cons of different customer groups, and narrow in on the customers most likely to fuel sustainable growth.