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The trillion dollar question: Where the **** are the AI investments going?

by DevRev

About this event

$4.5 trillion. That's how much value is sitting locked up in organisations that have invested in AI but can't get it to work beyond the individual level. Not because the technology isn't good enough. Because AI dies at the team level. Every. Single. Time.  The models are powerful. That's not the problem anymore. The problem is that a general AI can write strategy but it doesn't know your competitive dynamics. It can manage escalations but it doesn't know this customer has been frustrated since January, that the renewal is six weeks away, and that the exec sponsor getting cc'd means it's already gone up the chain. And your best operator? They know all of that before reading a single ticket. While your AI reads everything and still misses it. Welcome to the context gap, the real reason why your AI investments die at the team level.  Context is the structure that connects the facts. Not just what happened, but why it happened, and what it means for your business. The human operator doesn’t search for context because they already have it from their years of experience. But your AI? It retrieves the renewal date, but it doesn't know the renewal is at risk. A grave blind eye caused due to the context gap.  And until you solve it, you're not doing “AI transformation”.   You're doing the same fragmented work but faster and with a more deluded confidence that it's right (when we both know it’s wrong). Why clear your evening for this? This roundtable isn't about whether to invest in AI. That conversation is sooo 2024.  This roundtable is for the executives who've already invested and are now asking the harder question: Why isn't AI working the way it should? Join us in Melbourne to hear from Ahmed Bashir (CTO, DevRev and former Director of Engineering @ Apple), Richard Marr (Head of ANZ Business, DevRev), and our customers (Shippit), for an honest conversation about what it actually takes to fight this uphill battle against the ROI of Enterprise AI. AND WIN.  We’ve only got room for 15 decision makers.  If you’ve got an AI war story to share or wish to learn on how the best in the business get it done, we’ll see you there (with cocktails, canapés and dinner ofcourse). Agenda 3:30 – 4:00 PM (30 mins) | Arrival & networkingTea, coffee, and canapés ​4:00 – 4:15 PM (5 mins) | Welcome & audience pulse checkBy Richard Marr, Head of Business (ANZ), DevRev ​4:15 – 4:45 PM (30 mins) | Problem setting & fireside chatContext is the bottleneck | With Ahmed Bashir (CTO, DevRev) and DevRev Customers  ​4:45 – 5:05 PM (20 mins) | Open floor discussion Extending the conversation to the larger peer group to share AI war stories and add insights  ​5:05 – 5:30 PM (25 mins) | Experience Computer in Action (Live Demo)By Jithesh Gopan, Solution Engineer - ANZ, DevRev ​5:30 – 5:45 PM (15 mins) | Interactive Q&A on Demo ​5:45 – 6:00 PM (15 mins) | Thank you note ​6:00 PM - 7:30 PM onwards | Canapés, Cocktails & Networking Location: Venue details will be shared with confirmed guests closer to the date.

Topics & Tags

AI
AI
Date & time
Thursday, May 21, 2026 · 5:30 AM – 8:00 AM
Australia/Melbourne
Location
TBA
Australia/Melbourne
DevRev
Organised by
DevRev
Type
independent
SourceLuma
UpdatedMar 30, 2026

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