The Art of the Sales Conversation: A Masterclass with Fran Ávila (Sandler) | Online

Sales conversations don’t fail only because of poor pitch or weak objections handling. Sometimes, they fail much earlier.

They fail because trust is not created.Because the other person doesn’t feel truly understood.Because we are talking… but not really connecting.

In this training session, Francisco Ávila will help us step back and look at one of the most overlooked parts of selling: how we communicate, how we listen, and how different people process information during a conversation.

This is a session for sales professionals and business owners who are already selling, but feel they could be generating much stronger results from the conversations they’re already having.

If you’ve ever felt that:

your meetings go “fine” but don’t move forward enough,you struggle to create real trust quickly,or you sense that you’re missing something important in the conversation,

...this workshop is for you.

Language: English

👤 Who is Francisco Ávila?

Fran Ávila works with professionals and business owners who want to stop improvising in sales and start understanding what is really happening when they interact with others. Using the Sandler methodology, he helps them shift from reacting to being intentional in how they think, communicate, and act.

💡 What will this session be about?

This 2-hour masterclass will give you a practical, behind-the-scenes look at what's really happening in your sales conversations — and how to make them work better. Sales conversations don't fail only because of a poor pitch or weak objection handling. Sometimes they fail much earlier: because trust wasn't built, because the other person didn't feel understood, because we were talking… but not really connecting. Francisco will guide you through two practical areas that can transform the quality of every conversation you're already having.

Key topics include:

Active ListeningHow to listen beyond the wordsUnderstanding what's really happening — and responding with more precisionCommunication Style & Sensory PreferencesHow different people process informationHow to adapt your communication to connect faster and build trustThe Sandler Methodology in PracticeRecognizing your own patterns during conversationsUnderstanding how others experience you — and adjusting intentionallyQ&A & Discussion!Your turn to ask!Real scenarios and practical tips you can apply in your next conversation

What you’ll leave with

By the end of the workshop, you will:

Gain greater awareness of how you show up in sales conversationsImprove your ability to connect and build trustCommunicate with more intention and clarityFeel more confident handling real sales situationsWalk away with ideas you can apply immediately in your next conversations

📆 Agenda

18:00-18:05 Welcome & context18:05–19:40 min – Masterclass & live examples19:40-20:00 – Interactive Q&A & closure

This session is designed for sales professionals and business owners who are already selling, but feel they could be generating much stronger results from the conversations they're already having. Come ready to listen differently, connect more intentionally, and walk away with ideas you can use immediately.