GTC 2026 | Workshop 04：B2B GTM & Sales Playbook

💡 Workshop focus on:B2B success isn't about "exposure"—it's about building a repeatable sales playbook. This workshop deconstructs the entire enterprise sales cycle, from lead to close: defining your ICP, lead generation, sales process, POC management, pricing strategy, and expansion revenue. Workshop format: 1-to-10 enablement session 🚀 What You’ll Learn: Build a foundational B2B GTM structure: ICP Channels / Funnel MessagingMaster the sales cycle and key POC milestones to improve close ratesDevelop early-stage pricing and packaging strategies (value-based, not cost-based) 🤖 Who It’s For: B2B founders, BD/sales leads, and growth leadersTeams running POCs but struggling to convert them into paying customersCompanies with a product that’s "hard to sell" or "hard to price"