GTC 2026 | Workshop 06：Startup Brand Narrative & Messaging

💡 Workshop focus on:Early-stage branding isn't about visuals—it's about getting people to remember you in one sentence. This workshop starts with narrative and information architecture: positioning, value proposition, differentiation, and ensuring consistency across your website, pitch, and content to make your brand a growth accelerator. Workshop format: 1-to-10 enablement session 🚀 What You’ll Learn: Craft a one-sentence positioning statement and a 3-layer value proposition for different audiencesBuild a powerful brand narrative: Problem—Shift—Solution—Proof—VisionCreate reusable messaging assets: pitch deck, website copy, case studies, and content pillars 🤖 Who It’s For: Founders, marketing leads, and product marketing managers (PMMs)Teams needing to fundraise, hire, do BD, or accelerate growthEarly-stage projects that struggle to clearly explain what they do