Raising Capital Through PR: A Founder's Playbook

Join us for a practical, no-fluff morning on the one thing most founders overlook when raising capital — how you're perceived before you even walk into the room. Investment decisions don't start with your pitch deck. They start with your public image, your media presence, and what people say about you when you're not there. This session is about taking control of that narrative. What you'll walk away with... 🎯 A PR strategy that lowers perceived risk – Learn how to build a public presence that makes an investor feel like they already know you — and trust you — before the first intro ever happens. 📣 A content playbook for fundraising – What to publish, where, and how to frame it. The 5 things that should be in every piece of communication. The formats and headlines that signal "investable." 🤝 A networking framework that works as PR – Because your network isn't just for intros. It's part of your positioning. We'll cover what to build and which principles to follow. This isn't a motivational talk. It's a working session with a proven expert who's helped founders shape the narratives that got them funded 💡 What we'll cover 👀 Raising a round is a communications exercise as much as a financial one. Most founders focus on the deck and the model — but investors are already forming opinions from what they see online, who's talking about you, and how your story is framed. This session breaks it down step by step: → Analysing an investor's Dunbar circles and how to get into them → Positioning yourself to attract attention before you start outreach → Building content for different channels that signals low risk and high potential → Verifying yourself through media — creating FOMO and the narrative an investor needs to read → Writing your PR doctrine and why every founder needs one → Using your network as a strategic PR asset → 3 strategies for announcing your round the right way → What to do after the round closes: 5 rules for external comms Speaker: 🎙️ Dina Mostovaya, CEO of Mindset Consulting Expert in strategic and cross-cultural communications. PR advisor to founders and leaders. Winner of Best Women in PR and PR Star Under 40 awards. Event details: 📅 Saturday, 26 March 🕙 19:00–22:00 📍 Private room at Spagnoletti, Kings Cross, London Who it's for: → Founders preparing to raise or currently fundraising → Startup leaders who want to build a public profile that supports their raise → Anyone who's realised that investors Google you before they reply to your email Seats are limited to keep the room intimate and the conversation practical. About Perfect Strangers Perfect Strangers is a vetted community for high-skilled immigrants in the UK — senior professionals, founders, and researchers from all over the world who are building their lives here. We started in London and we're growing further. We believe the best communities are built on trust — knowing that everyone around you is genuinely worth your time. That's why every member goes through an application, and full access unlocks only after your first event. Inside the community: curated events, forum groups modelled on the YPO/EO format, 1:1 mentoring, weekly random coffee matches, and a knowledge base of practical guides on everything from renting and banking to visas and careers in the UK — written by members who figured it out the hard way. It's free to join. We vet every member.